woodstock goes viral

Our eyes rolled when the client asked us to just “make a viral video”. Imagine our embarrassment when it actually did go viral. This shot-to-look-homemade video was released as “subtly” branded content, taking off (like a rocket) on various social forums, eventually raking in 35 million views.

fun fact: A crewmember was hospitalised on this shoot, but remarkably it had nothing to do with rocket cars or bourbon.