the best now fresh

John West was making the move from the shelf to the fridge. To give the campaign a distinctively Nordic seaside town vibe we travelled all the way to the historical town of…Werribee South. Those massive snow-capped mountians pop on camera though.

fun fact: this is still the furthest we’ve ever travelled to ake an ad, so anyone who says we’re only in it for the junkets can shove it.