crash the super bowl

No budget. No brief. No client. Over 200 million views. An entry in Doritos’ annual Crash the Super Bowl competition, this little ad became the first Australian made Superbowl ad, going on to become the most shared, most talked about ad that year. This is the very definition of peaking early.

fun fact: This is probably the only ad ever to be adopted by both sides of America’s pro-life vs pro-choice debate.